THURSDAY, OCTOBER 24 / 10:30AM – 11:20AM / ROOM – DANNER WEST

SPEAKER: Loren Fogelman, Price and Profit Coach, Business Success Solution

SESSION TITLE: Own Your Worth: Mastering Value Pricing for Women Firm Owners

SESSION DESCRIPTION:

Up to 57% of female accounting professionals undercharge for their services. Not charging enough causes big problems in your firm – which overflows into other areas of your life. Attend this session to master value pricing that reflects the true worth of your expertise. We’ll discuss pricing psychology, common reasons women undercharge, and the nuts and bolts to raise your rates – even with legacy clients. You’ll walk away with the mindset shift, pricing formulas, and communication tactics needed to showcase your value, serve ideal clients, and grow your bottom line. Join us to boost your income – without burning out!

Field of Study: Business Management & Organization

Program Level: Basic / 1 CPE credit /non-technical

Prerequisites: None

Advance Preparation: None

Speaker BIO:

Loren’s been steadily recognized by HubSpot in its annual list of the world’s top 22 business coaches. As a keynote speaker, Loren delivers talks and workshops across the United States at major conferences such as Accounting Today’s Firm Growth Forum, as well as many accounting niche conferences. Loren is an expert in pricing strategy and sales. She coaches accounting professionals to shift away from the “dollars-per-hour” business model to a value-based model that reduces workload by as much as 50% while doubling revenues.

Email: loren@businesssuccesssolution.com

LinkedIn: https://www.linkedin.com/in/lorenfogelman/

Website: https://businesssuccesssolution.com